http://www.gordonburgett.net/tags/retention/ Recent content in Retention on Gordon Burgett | Fractional AI Engineering Director http://www.gordonburgett.net/images/headshot.jpg http://www.gordonburgett.net/images/headshot.jpg Hugo en-us All content © Gordon Burgett, 2014-2026 Mon, 05 Oct 2026 10:00:00 -0500 http://www.gordonburgett.net/posts/2026/10_retention-churn/ Mon, 05 Oct 2026 10:00:00 -0500 http://www.gordonburgett.net/posts/2026/10_retention-churn/ <p>More sales only treads water if you can&rsquo;t hold on to the customers you already have.</p> <p>I&rsquo;m working with an independent insurance agency right now, and their real growth problem isn&rsquo;t acquisition. It&rsquo;s retention. Renewals compound. Lose the customer and that stream just stops. They spent real time and money winning that person. Losing them to a forgotten email is the expensive kind of churn - the kind where nobody decided to lose them.</p>